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The Four Most Important Aspects of Dealership Mobile Websites - Dealer Bar
There has been a lot more talk over the last several months about mobile.See it on Scoop.it, via Dealers
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Content Marketing for Car Dealers Getting More Attention: Lead Generation and...
Social Media Based and Self-Published Content Marketing for Car Dealers is Getting More Attention: Used Primarily for Lead Generation and Growing Website Traff…...See it on Scoop.it, via Dealers
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HookLogic Integration with Polk Reveals…some pretty impressive stuff!
HookLogic & Polk deliver success for dealers looking for new technologies to find customers with the highest intent to purchase while driving these customers into their showrooms.See it on...
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Lovin’ the license plate on this 1964 Shelby Cobra
As epic green classic sports cars go, this is one that qualifies as truly "Hot" (especially the license plate).See it on Scoop.it, via Dealers
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Empire Avenue is the Game of Choice for Social Media Marketing
Klout is fun. Kred has its benefits. They are enjoyable and offer a lot of information about how active a person or brand is on social media.See it on Scoop.it, via Dealers
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Aligning Your Website With Your Sales Process
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to your website when...
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Social Media Marketing Strategy: Defining the Functional Requirements for Car...
I was reading a few recent Social Media related posts on ADM and realized that depending on who you ask, the definitions of what an "Automotive Social Media Marketing" strategy should entail can be...
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Until You’re Perfect, it’s not Redundant!
While managing sales people I would occasionally hear a complaint from team members that sounded like this: We’re going to train on the steps to the sale again…...See it on Scoop.it, via Dealers
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Interaction OFF of Your Facebook Page is as Important as what Happens on it
Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing.See it on Scoop.it, via Dealers
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How Much Do You Trust Your SEO Provider?
SEO can be a shady business in the automotive industry. Tim Martell speaks up and points a few fingers. Take our Do You Trust Your Dealerships SEO Provider Poll.See it on Scoop.it, via Dealers
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Social Media Sites as Tools: How to Post Quickly for Max Exposure
There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient. While they can be great...
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Mobile vs PC and why does it matter?
As someone who lives on his PC, I have to stretch my imagination every time I hear about the advent of the mobile generation.See it on Scoop.it, via Dealers
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Time To Align Your Marketing and Merchandising Priorities With Google Analytics
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.See it on Scoop.it, via Dealers
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If It Works, Little Bird May Become a Car Dealer's Best Social Media Friend
One of my responsibilities with Hasai, the non-automotive social media marketing division of KPA, is to "pull and Enterprise" as we often say around the office. We explore strange new worlds. We seek...
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David Kain 8th Annual Client & Friends Workshop
The David Kain 8th Annual Client & Friends Workshop is right around the corner. Click here to review the agenda, speakers and to register. Don't miss out!See it on Scoop.it, via Dealers
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If It Works, Little Bird May Become a Car Dealer's Best Social Media Friend
One of my responsibilities with Hasai, the non-automotive social media marketing division of KPA, is to pull and Enterprise as we often say around the office…...See it on Scoop.it, via Dealers
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How to Post an Amazing Piece of Content on Social Media Properly in 4 Minutes...
There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you...
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Four Examples of Dealer Website Content that will Boost Your Social Signals
As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that…...See it on Scoop.it, via Dealers
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Social Media Sites as Tools: How to Post Quickly for Max Exposure
There are plenty of tools out there that help people post the same piece of content across multiple networks.See it on Scoop.it, via Dealers
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The Right and Wrong Way to Build Your Klout Score
There are plenty of articles that discuss Klout tips out there. Thanks to recent changes in the way that Klout scores and operates, I get the opportunity to write one of my own! From Soshable: It’s the...
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